UPA Store: Virtual Seminars On-Demand

Overview:

The potential of eye tracking has not yet been fully realized in the UX field. The method seems to be used mostly qualitatively to help describe behavior and diagnose usability issues in formative studies. However, with 30+ gaze positions recorded each second and the many metrics that can be derived from these data, eye tracking can be a powerful addition to our summative/validation studies.

This virtual seminar will focus on using eye tracking to quantify the user experience and make business decisions. Topics discussed will include the types of summative studies eye tracking is most suitable for, ways to determine the ideal sample size for a study, the multitude of eye tracking measures, and how to match these measures to the study objectives.

What's included? PDF of slides + .WMV file of slides & audio.
Once your purchase is confirmed with the UPA Headquarters, you will receive an emailed zip file with the PDF & WMV files. (typically within 48 hours)

Overview:

Your corporate culture may be inhibiting you from doing your best work... should you change, or should you change your culture? Building on my UPA 2010 talk, Is your corporate culture keeping you from designing great solutions?, I will share the story of how we have created a vibrant design-thinking culture within our 28 year old company through a grass-roots initiative, and extract five key lessons about how to initiate cultural change in other corporate environments.

What's included? PDF of slides + .WMV file of slides & audio.
Once your purchase is confirmed with the UPA Headquarters, you will receive an emailed zip file with the PDF & WMV files. (typically within 48 hours)

Panelists: Michael Kormushoff (Host) Director at The Taylor Institute for Direct Marketing at The University of Akron; Steve Caler Founder of Caler & Company; Vicki L. Chisholm Marketing Research Manager of the Suarez Applied Marketing Research Labs; John Blakeney Owner of Idea Firm LLC; Colleen (Masterson) Bruemmer, MBA President of Target Marketing Success, LLC; Carol J. Smith (Moderator) UPA Board Member & Lead Consultant at Midwest Research, LLC;

Discussion Overview:

• The balancing act: user experience with a brand versus organizational needs
• Communication tools, knowing the criteria when choosing new options
• Communication standards by industry
• Social changes as the Internet & Social Media become more ubiquitous
• Educating your client on the relevance of Social Media
• Current trends on brand communication & the future

What's included? PDF of slides + .WMV file of slides & audio.
Once your purchase is confirmed with the UPA Headquarters, you will receive an emailed zip file with the PDF & WMV files. (typically within 48 hours)