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UPA 2010


World Usability Announces 2010 Theme: Communications

Elizabeth Rosenzweig

Elizabeth Rosenzweig is a Principal at Bubble Mountain Consulting where she brings over twenty five years experience to her work with academic institutions, corporations, and not-for-profit organizations. She is currently the Director of World Usability Day.

Communications is the theme for World Usability Day 2010. "World Usability Day 2010 will serve as an impetus to creating greater awareness for designs, products and services that improve and facilitate communications around the world," says Elizabeth Rosenzweig, founder of World Usability Day (WUD).

This year's events and forums will focus on how products and services impact communications. Programs will examine all products and services used in the communication process including: cellular phones, mobile devices, social media, email, video, and perhaps other exciting technologies that may not have hit the mainstream!

World Usability Day logo

To underscore the importance of communications we conducted a poll of the Usability Professionals' Association (UPA) to help the organizing committee chose a logo emphasizing communications. The logo shown here won hands down. Based on the responses received, it appears there are four important qualities required for design and use of communications tools: clarity, simplicity, consistency, and accessibility. Thank you to all who participated.

World Usability Day was founded in 2005 as an initiative of the UPA to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 200 events are organized in more than 40 countries around the world to raise awareness for the general public, and to train professionals in the tools and issues central to good usability research, development, and practice.

WUD is about making our world work better. It's about "Making Life Easy" and user friendly. Much of today's technology is too hard to use. A cell phone should be as easy to use as a doorknob. To humanize a world that uses technology as an infrastructure for communication, education, healthcare, transportation, government, entertainment, work and other areas, we must develop these technologies in a way that serves people first.

Let World Usability Day 2010 be your impetus to create greater awareness for designs, products and services that improve the sustainability of our world. Be the one to bring the word to your company and community this year. Join us and get involved in World Usability Day 2010!

Contact information:

Elizabeth Rosenzweig - Founder/Director, eliz@worldusabilityday.org, +1-617-244-6905

Amy K. Ballard - Project Manager, wud@usabilityprofessionals.org, +1-608-291-2388

Nicole A. Tafoya - Sponsorship, sponsors2010@usabilityprofessionals.org, +1-630-980-4997



Usability Professionals' Association
promoting usability concepts and techniques worldwide
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