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April 2010 Contents

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UPA 2010


UPA 2.0 - A New Horizon Part III

Silvia Zimmermann

Silvia Zimmermann is the UPA President.

First mission achieved

After our last year's strategic re-alignment of our vision, mission, goals and objectives the UPA board was approving the "ONE membership" approach in January 2010, one of our 2009 key strategic initiatives. Historically, the UPA has failed to unite their membership under one common UPA umbrella.There are many members of various local chapters who pay dues and fees, if applicable, to the local chapter, but they are not members of the UPA. As a result, they cannot take advantage of the benefits of being an affiliated member of the UPA, which include access to online sources, publications, and discount programs. By approving the "ONE membership" approach, the UPA leadership confirmed their vision towards the unified UPA membership. The UPA is now defining all necessary operational steps to put this motion into action.

Operational Model

During the May 2010 Board Meeting in Munich the UPA board will focus on the new UPA Operational Model. Along with the internationalization strategy that our membership has desired many years, the UPA Leadership will talk about a scalable model that helps us building strong regional UPA hubs in the different regions (UPA Asia, UPA Europe, UPA North America, UPA Latin America, and UPA MEAO).

UPA International Conference May 2010 in Munich - Exciting Times Ahead for the UX Field

I'm very proud to announce that the UPA is hosting a UX panel at our UPA International Conference in Munich this year: The future of the UX field and how leading UX organizations interact. Confirmed panellists are:

  • Janna DeVylder, President IxDA
  • Steve Baty, UX Book Club
  • Will Evans, Board Member IAI
  • Vicky Koster, STC
  • Elizabeth Churchill, Vice President ACM SIGCHI
  • Silvia Zimmermann, President UPA

If you haven't registered yet for the conference I recommend you do it now. Regular registration closes April 15, 2010.

I look forward to seeing you in Munich and hearing your voice to help us build the UX community and forge closer ties with other like organizations. Please write to us with your thoughts at president2009@usabilityprofessionals.org.

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