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New Hampshire Usability Professionals' Association Launches On Seacoast

By Kelly Whalen

Kelly is the owner of Whalen Public & Media Relations. She can be reached at 603-436-2347.

A dedicated group of industry experts have launched the New Hampshire Usability Professionals' Association (UPA). The goal of the newly formed group is to foster the growth of the user experience community in the Seacoast and Southern New Hampshire regions. The group will provide networking and professional development opportunities for usability professionals and provide an environment for members to exchange information on tips, tools, methodologies, and technologies related to usability.

The New Hampshire UPA's founding members include NH UPA President, Kyle Soucy, president and founding principal for Usable Interface; NH UPA Vice President, Michael Hawley, user experience director for Mad*Pow; NH UPA Secretary, Amy Cueva, founder and chief experience officer for Mad*Pow; and NH UPA Treasurer, Rick LaVache, principal software developer, User Experience for Liberty Mutual.

The focus of the association will be creating local activities to connect usability professionals with each other. Business meetings with invited speakers, Usability lab tours and Usability roundtables, where members can bring interesting usability problems to be solved jointly, are some examples of what a Local Chapter will offer.

"We are very excited to have received the official designation of the National Usability Professionals' Association," states Kyle Soucy, president of the New Hampshire UPA. "The Seacoast and Southern New Hampshire is a hotbed for design experts. We hope our local UPA chapter will provide a forum for ideas to be shared and discussed among industry peers in a collaborative and learning environment."

For more information on the New Hampshire UPA, please visit www.nhupa.org or email info@nhupa.org. New Hampshire UPA meetings are open to anyone who is interested in attending. Membership to the UPA is NOT required.


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