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October 2007 Contents

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UPA 2007


UPA DC Metro Conference, October 12, 2007

By Linda Elengold

Linda is the Communications Committee chairperson for the User Focus conference.

The Washington, DC Metro chapter of the Usability Professionals' Association (UPA) is pleased to announce that registration is open for User Focus 2007. This second annual usability conference, to be held on Friday, October 12, 2007 at the Renaissance Washington DC Hotel, is a one-day exchange of ideas and experiences that demonstrate the value of usability in successful design.

User Focus 2007 is a unique opportunity to learn about important trends, cutting edge methodologies, and case studies in creating user-friendly products and services. The keynote address, The Dawning of the Age of Experience, will be delivered by Jared Spool, a well respected leader in the field of usability and design since 1978. Other highlights include a panel on Web 2.0, a presentation on the future of Usability, and two tracks of presentations that offer the latest research, techniques and best practices, for people new to usability as well as experienced practitioners. Three optional 90-minute tutorials provide extra depth on software design and usability testing topics.

Last year's conference was a sell out, so attendees are encouraged to register early. Early bird pricing will be offered through September 15.

The User Focus conference was developed to serve two primary purposes: first, to bring together the usability professionals of the DC metro area in order to exchange ideas, best practices and resources for issues that are meaningful to our local community. Second, recognizing that national conferences, organizational meetings and publications are often too many to manage, we hope this event will serve as an easily accessible, affordable way to gain some of this knowledge through one, local coordinated effort.

Marriott is the Executive Sponsor for the conference for the second year. Contributing sponsors are Ovo Studios, NavigationArts, UserWorks, and Media Barn.

About UPA-DC Metro Chapter

UPA-DC Metro Chapter is a member-driven, multidisciplinary organization committed to the design and development of usable products. UPA-DC Metro provides a network and opportunities through which usability professionals can communicate and share information about skills and skill development, methodology used and/or proposed in the profession, tools, technology, and organizational issues.

For more information, visit our website at http://www.userfocus.org or e-mail us at conference@upa-dc-metro.org.


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