October 2005 Contents
Hurricane Katrina's Impact on UPA Members
Hurricane Katrina illuminated UPA's sense of community this past month
when the UPA Board of Directors acted quickly to attempt to contact our
members who are/were located in the significantly affected regions of
Louisiana, Mississippi, and Alabama. We received responses from several.
By Dave Mitropoulos-Rundus
UPA2006: Usability through Storytelling
The UPA Conference Committee is planning next years conference.
We are currently evaluating excellent submissions for Tutorials, Workshops,
Panels, Presentations, Advanced Topic Seminars, and 10 Minute Talks. We
are really excited about the program we see evolving.
By DeeDee DeMulling and Carol J. Smith
Overcoming Resistance to Change: The
North Carolina Board of Elections Tackles Accessibility
Many usability professionals are also responsible for the accessibility
of the products they work on. We often find that the hardest step in creating
an accessibility program is making it a way of life, a goal
supported throughout the organization. McLeans public testimony
to the EAC describes North Carolinas program to do just that throughout
an entire states elections offices.
By Johnnie F. McLean (with an Introduction by Whitney
NYC-UPA Talk by Andrew Purcell: How FreshDirect
Delivered e-Commerce Success
FreshDirect, the fantastically successful Long Island City, N.Y.based
online grocery store, began developing its web site in 1999 with the goal
of providing the freshest perishable food at great prices, delivered.
The site opened to the New Yorkarea public in 2002. By 2004, over
100,000 regular customers were ordering through freshdirect.com, generating
$100 million in sales. How did the business thrive in New Yorks
competitive food scene?
By Alan Seiden
UPA Code of Conduct Approved
I am very pleased to report that the Code of Conduct for UPA has been
accepted at the September 2005 Board meeting. Basically the interim
wording, which has been on our web site for the past year, is the new
code. The Advisory Committee is in place and many of them will participate
in a seminar at next years conference.
By Richard Bellaver
Meet Sue Leitner: Public Relations Support
for World Usability Day
The World Usability Day Committee has already succeeded in generating
interest far beyond its original goals. It has been my pleasure to support
that effort by tracking and amplifying the efforts of the hard-working
local organizers. My specialty is media relations, and its been
my privilege to work with the many volunteers on this project to help
make headlines (and the fine print of event calendars) about World Usability
by Sue Leitner