World Usability Day in Brazil
Adriana Holtz Betiol has a PhD in Ergonomics from
Universidade Federal de Santa Catarina (UFSC), Brasil. She's professor
in the Computer Science & Industrial Design Departments at the Pontifícia
Universidade Católica do Paraná (PUCPR), Brasil and coordinator
of the University's Usability Group & Usability Lab. She has worked
as a HCI researcher and consultant for over 10 years. During the last
five years she has concentrated her efforts on research concerning
the usability of mobile devices. She'ss the founder of Interfácil
Usabilidade de Sistemas, a Brasilian usability consulting/research company.
With Lucia Filgueiras, she's one of the founders of the UPA Brasil chapter
where she will be the Vice President. A UPA member, Adriana is also
the Portuguese translator of the UPA Monthly.
Curitiba, São Paulo and
Belo Horizonte were the three cities in Brazil that had events for World
Usability Day (WUD) on November 3, 2005. These events marked the formation
of the UPA Brazilian chapter.
The city of Curitiba participated in WUD by bringing Larry Constantine,
IDSA, member of the faculty of the University of Madeira, Portugal. With
support from PUCPR (Pontifical University Catholic of Paraná) and
FIEP (Federation of Industries of the State of Paraná) the Curitiba
WUD consisted of six unique events.
Figure FIEP - Federation of Industries
of the State of Paraná.
Adriana Holtz Betiol and Idealiza
Eventos organized WUD in Curitiba. Adriana is the Vice President - South
of UPA Brazil, a chapter currently in formation; PUCPR professor; and
founder of Interfácil Usabilidade de Sistemas, a usability consulting
and research company.
World Usability Day (WUD) in the city of Curitiba in Brazil was in the
headlines of the three main newspapers of the state of Paraná four
||Gazeta do Povo
||Curitiba será uma das sedes do Dia Mundial da Usabilidade
||O Estado do Paraná
||Percalços para lidar com a tecnologia
||Tribuna do Paraná
||Muita tecnologia acaba confundindo as pessoas
||O Estado do Paraná
||Dia Mundial da Usabilidade
Figure Newspaper Headline 1 - "Curitiba será
uma das sedes do Dia Mundial da Usabilidade."
Figure Newspaper Headline 2 - "Percalços
para lidar com a tecnologia."
Figure Newspaper Headline 3 - "Muita tecnologia
acaba confundindo as pessoas."
Figure Newspaper Headline 4 - "Dia Mundial
Professor Constantine visited the CITS-International Center for Software
Technology. Mr.Guilherme Lorenzi, executive coordinator at CITS, and Silvana
Kusman, project manager, received Professor Constantine. They showed Professor
Constantine the CITS facilities in the industrial city of Curitiba and
discussed the main research projects CITS is involved with and how they
can benefit from usability techniques.
Figure Event 1a. Prof. Constantine at CITS main
Figure Event 1b. Silvana Kusman, Prof. Constantine,
Adriana Betiol, Guilherme Lorenzi.
Time: 12:30 - 14:30
Professor Constantine gave a lunchtime talk to 12 managers and directors
of local companies and the board of directors from FIEP (Federation of
Industries of the State of Paraná) and UNINDUS (Industry University)
about usability and its importance to their business.
Figure Event 2. Prof. Constantine lunchtime talk
Time: 15:30 - 16:00
Professor Constantine visited Bematech, a Brazilian company in the point-of-sale
(POS) and kiosk automation markets. He talked to Bematech engineers about
usability and how it can be incorporated into the development of products
for a better customer experience.
Figure Event 3. Prof. Constantine talks about usability
tests to Bematech engineers.
At PUCPR University, Industrial Design students from the fifth period
designed 10 posters for the WUD exhibition. Each poster was dedicated
to a daily-use product including a DVD, video recorder, mobile phone,
ATM, microwave oven, digital camera, car panel, PDA, air conditioner,
and portable video game.
Students researched the main
difficulties that people face when using these products. Then they projected
what would be an ideal solution for a user interface for the products
that would minimize the interaction problems.
The posters were exhibited through
November 10th in the University lounge of CCET (Technological Center)
at PUCPR. The exhibition attracted a lot of attention from people passing
through the lounge.
Figure Event 4. Prof. Constantine at PUCPR Industrial
Design students posters exhibition.
Professor Larry Constantine lectured for on "Designing Products for
Use" for 150 students and professors. The lecture took place in the
PUCPR Auditório Gregor Mendel-CCBS.
Figure Event 5. Prof. Constantine lectures students
and professors at PUCPR.
On Friday, November 4th, Professor
Constantine gave a full-day tutorial, "Model-Driven Design: An Introduction
to Usage-Centered Design", for developers and user interface designers
The tutorial was a huge success.
We were initially expecting 50 people to attend. But due to a long waiting
list, we changed to a bigger auditorium to accommodate more people. Seventy
two people attended, not only from Curitiba, but from many different states
from Brazil, such as Santa Catarina, Rio Grande do Sul, São Paulo,
Minas Gerais and Sergipe.
But more than quantity there
was quality, since many important companies sent their web designers,
software developers, and IT people to attend this tutorial. There were
people from banks, fixed-line telephone companies, mobile devices manufacturers,
IT companies and research institutes.
Figure Event 6a. Prof. Constantine's tutorial at
Figure Event 6b. Group discussion during tutorial