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The Effect of Culture on Usability: Comparing the Perceptions and Performance of Taiwanese and North American MP3 Player Users

Steve Wallace and Hsiao-Cheng Yu

Journal of Usability Studies, Volume 4, Issue 3, May 2009, pp. 136-146

Abstract

A study of how 23 Taiwanese and North American subjects use a consumer electronic product shows that culture strongly affects the usability of the product. Survey data shows that North American users had much lower levels of user satisfaction and perceptions of effectiveness and efficiency than Taiwanese users. On the other hand, results on performance were unclear, indicating similar levels of effectiveness for both cultural groups and conflicting results on levels of efficiency.

Practitioner's Take Away

Usability practitioners should be aware of the following points:

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The Effect of Culture on Usability: Comparing the Perceptions and Performance of Taiwanese and North American MP3 Player Users

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