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An international peer-reviewed journal

Extremely Rapid Usability Testing

Mark Pawson and Saul Greenberg

Journal of Usability Studies, Volume 4, Issue 3, May 2009, pp. 124-135

Abstract

The trade show booth on the exhibit floor of a conference is traditionally used for company representatives to sell their products and services. However, the trade booth environment also creates an opportunity, for it can give the development team easy access to many varied participants for usability testing. The question is can we adapt usability testing methods to work in such an environment? Extremely rapid usability testing (ERUT) does just this, where we deploy a combination of questionnaires, interviews, storyboarding, co-discovery, and usability testing in a trade show booth environment. We illustrate ERUT in actual use during a busy photographic trade show. It proved effective for actively gathering real-world user feedback in a rapid paced environment where time is of the essence.

Practitioner's Take Away

The following are advantages and disadvantages of performing extremely rapid usability testing (ERUT) at trade shows.

Advantages

Disadvantages

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Extremely Rapid Usability Testing

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