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When and Where

June 27 - July 1, 2005

Montreal, Quebec

The Fairmont Queen Elizabeth Hotel

Every day we encounter different cultures through our families, our workplaces, and our communities.

Contrasting cultures can create rich learning experiences, but they also create the potential for miscommunication and misunderstandngs. Growth happens when we are able to bridge the cultures and utilize the strengths of each.

As usability professionals, we are uniquely qualified to "be the bridge" between cultures. Our skills of observation help us identify the needs of different groups. This can help us translate the needs of one group into the results created by another group. We often do this in our work by observing and understanding the needs of our user community, and then becoming the "bridge" that translates those needs into requirements that can be understood and acted upon by designers, business owners, and technical teams.

In 2005, UPA goes to Montreal, an island with bridges to the mainland, a city that successfully bridges the old with the new, French culture with North American culture. Thursday night of the conference also marks the beginning of the 26th Annual International Montreal Jazz Festival (see concert schedule).

We invite you to join us June 27 - July 1, 2005, to explore the bridges of Montreal, build bridges between your peers, and bring bridgemaking techniques back to your own cultures.

We also invite your participation in our French track - presentations will be in French. Visitez le site du volet français de la conférence