Reasons to Attend

The UPA conference is a chance to spend a few days with people "just like you" - interested in usability, design, and how we use our skills to create better products, processes, and services.

The setting is collegial with breakfasts, lunches and dinner on Thursday night included, so there is plenty of time to network, debate, and just hang out.

Here are ten reasons to attend UPA 2004:

Celebrate the importance and value of usability to successful design.

Attend cutting edge tutorials, workshops, presentations, and posters.

Match faces to the names you know from books and e-lists.

Spend a few days with folks who don't question the value of what you do.

Make 400 new friends and catch up with old colleagues.

Contribute your opinion to issues facing our professions.

Expand your toolkit with new ideas and new techniques.

Explore the Idea Market.

Take a trip to Minneapolis.

Do all of the above in one place.