About UXPA Sponsorship, Exhibits and Advertising
Corporate Sponsorship Program 2012
The UXPA is grateful to have had tremendous support from vendors who help those who promote and advance the development of usable products and services. Help us continue this support in 2012 and reach your very best customers!
2012 Sponsorship Opportunties
Your participation in the UXPA
Corporate Sponsorship Program tells the world that you are committed to
creating usable products. It also communicates to your industry, your
customers, and potential employees your support of usability and user-centered
design.
By becoming a UXPA sponsor, you will more easily recruit top usability
professionals and further develop your employees through their involvement
in the UXPA. Your company will be more visible with your corporate logo
and name on the UXPA web site and on UXPA conference materials. Your company’s
name will reach more than 2500 active UXPA members and thousands of others
interested in usability, as well tens of thousands of visitors to the
UXPA web site.
Web & Publication SponsorsKnow your company will benefit from supporting those who promote and advance the development of usable products and services? Become a 2012 sponsor! Your sponsorship dollars will go toward supporting UXPA membership and activities all year long.
Reach user experience professionals across the globe...
For a complete list of marketing opportunities please visit: 2012 Prospectus
Job Bank Sponsor - $10,000 USDThe Job Bank Sponsor receives exposure via one of the most popular areas of the UXPA website!
The UXPA online Job Bank posts hundreds of job listings
throughout the year attracting industry professionals from
around the globe.
Online Publication Sponsor - $7,000 USDThe Online Publication Sponsor receives exclusive sponsorship of either of UXPA's online publications. The Journal of Usability Studies (JUS) is a quarterly peer-reviewed, international, online publication promoting and enhancing the practice, research, and education of usability engineering. The UXPA Voice is a bi-monthly newsletter with articles for usability practitioners and news about UXPA activities. Benefits:
Site Tab Sponsor - $7,000 USDBenefits:
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Web & Publication Sponsors continuedConsultant Directory Sponsor - $5,000 USDThe UXPA Consultant Directory boasts over a hundred individual consultants listings annually Benefits:
Virtual Seminar Sponsorship - $2,000Benefits:
Web Sponsors - $2,000 USDBenefits:
International Conference SponsorsJoin over 700 industry professionals at the 2012 UPA International Conference in Las Vegas, Nevada. The conference will be held at the M Resort Spa Casino. For a complete list of Conference marketing opportunities please visit UPA2012 Marketing kit.
World Usability Day 2012World Usability Day 2012 sponsorship information coming soon. |
Questions and Answers
How long will my sponsorship last?
Corporate sponsorships run from April 1, 2012 to March 31, 2013.
How do I ensure my organization receives the exclusive benefit
that we chose?
The UXPA will hold an exclusive benefit for a sponsor for 30 calendar
days from the time we receive the commitment form. Sponsorship funds must
be received within this period. If sponsorship funds are not received
within 30 days of receipt of the sponsorship form, the benefit will be
made available to other sponsors on a first-pay-first-served basis.
Can you link my company’s logo to a page on my site?
Yes. Online corporate logos can be linked to your home page or a landing
page of your choice (upon request).
Where will my company’s name and logo appear at the UPA
2012 conference?
Logos will appear on conference materials and on banners and signs
recognizing corporate sponsors.
The sponsorship plans mention that certain exclusive benefits
will be “paid for by sponsor.” What does this mean?
Several of the exclusive benefits we offer sponsors – conference
bag gift, and conference bag literature inserts – entail production
costs. UXPA is providing interested sponsors with the ability to sponsor
these high-visibility items, provided that the sponsor bears the costs
of production.
What about the ads in User Experience? Who designs them? Who
pays for the blow-in ad?
Sponsors will be responsible for providing full-page and blow-in ad
designs. Vendors/Sponsors will bear the cost of reproducing the blow-in ad.
Dates and Deadlines
Sponsorship form and logo must be received by the UXPA office by April 1, 2012 for the sponsor logo to be included in the UPA 2012 Conference materials.
1. Download the sponsorship form and email or fax it to the UXPA office.
UPA 2012 Marketing Kit w/Sponsorship Contract 2. Send your logo to the office to use in sponsorship materials
- Please e-mail a copy of the corporate logo as a JPG, GIF or TIF file to UXPA at sponsors2012@usabilityprofessionals.org
- A file extension must be included. For large logos, GIF and JPEG files should be no larger than 250 by 100 pixels and TIFF files should be 300 dpi. Please use a white background and do not include animations.
- Additionally, please mail an 8 inch x 10 inch hard copy of the corporate
logo to the UXPA office.
Vendor Policy Statement
When considering content for UXPA Conferences, Publications, Events, or the UXPA Website, it is important to consider if the content discusses products or services that are for-profit or commercial. This content could take the following forms:
- overviews or tutorials of commercially available software for usability practitioners.
- training sessions for commercially-available professional certifications.
- presentations that discuss a method or content available in a for-profit book or journal.
- discussions by UX or other consultants about their for-sale methods or research.
- sales demos, marketing pitches, or solicitations.
While content of this type should not be immediately disallowed, it should be classified into one of two categories: "Commercial Non-Sales" and "Commercial Sales".
Commercial Non-Sales content should be entitled to the same benefits and treatment, and also subjected to the same scrutiny as any other UXPA content. It is important that this content:
- DOES NOT explicitly promote or sell a tool, method, service, book, or other for-profit item.
- DOES NOT result in any direct compensation for the presenter or author of the content with the exception of usual and customary payments from the UXPA that are made for content of similar format, e.g., tutorials.
- DOES provide an inherent value to the UXPA community, whether it be a presentation of research findings or training on a method or tool.
- DOES show the same methodological rigor and quality of content that any other content accepted by the UXPA would.
On the other hand, Commercial Sales content must be presented without conflict of interest, with full disclosure, and must provide a tangible benefit to the organization. It is important that this content:
- IS completely free to UXPA members or UXPA conference attendees.
- IS clearly marked as commercial sales content in the conference program, article header, or through another appropriate annotation.
- DOES NOT result in any direct compensation to the presenters or the companies they represent.
- DOES NOT conflict with or supersede "non-commercial" content.
- COULD result in the presenter or the company they represent paying UXPA for the right to present the content, up to the discretion of the UXPA committee evaluating the content for inclusion.
Questions?
If you need more information or have questions, please contact
Director of Vendor Relations
Nicole A. Tafoya
UXPA Headquarters
Phone: +1-630-980-4997 (Monday- Friday 8am - 5pm CT)
Fax: +1-630-351-8490
Email: sponsors2012@usabilityprofessionals.org