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Press Release

Gamifying the User Experience... User Experience (UX) Magazine 10.4

(Bloomingdale, IL: Nov. 1, 2011) – The widespread interest in online games is the theme behind this special issue of UX Magazine guest-edited by Pascal Rettig.

  • True stories of game design and testing include a case study by the Sesame Workshop team, the return to text-based games required by new social media, and a comparison of different user experiences in games for non-gamers.
  • Implications of emerging technologies are covered in a survey of multi-screen games using the controllers we call mobile phones and an explanation of the use of biometrics for insights into the player experience.
  • USC’s famous film school now has an official video gaming curriculum, discussed in this issue by one of the instructors.
  • How to apply techniques learned from successful game design in other applications is covered in stories about controlling your email inbox, game characteristics for social impact, and making the onboarding process painless.

There’s also an “On the Edge” column by Aaron Marcus about games and big business, and a book review by Chelsey Glasson on Louis Rosenfeld’s “Search Analytics for Your Site.”


For more information about this issue, go to:

Read more about UX Magazine at:

For printed copies of the magazine or for PDFs of individual articles, please contact:


The Usability Professionals' Association is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. The organization provides its members with a wide variety of professional services. Through outreach the UPA:

  • Shares information about the skills and approach of usability professionals in meeting needs for usable products.
  • Acts as an advocate for usability in consumer, corporate and governmental software, products and web sites.
  • Educates the general public about the usability.

For more information, contact:

The Usability Professionals' Association
140 N. Bloomingdale Rd.
Bloomingdale, IL 60108-1017
email: office@upassoc.org
web: http://www.usabilityprofessionals.org

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