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Press Release

User Experience (UX) Magazine 10.3

(Bloomingdale, IL: August 2011) – This issue of User Experience, the trade magazine of the Usability Professionals’ Association, has something for everyone! The cover story encourages designers to aspire to work like Leonardo da Vinci. The author presents design lessons derived from da Vinci’s 13,000 plus pages of sketches, and explains how UX professionals can leverage this knowledge effectively.


In this issue, you will also learn:

  • How to bridge the gap between user research and design with “dynamic participatory design” used by eBay and PayPal to create successful interfaces cheaply and quickly.
  • How to use web analytics to quantify the usability of a website and help you measure the success of your recommendations and redesign.
  • Ten facts not everyone knows about the System Usability Scale (SUS).
  • How to elicit useful feedback even from the quietest participants and report the results in an engaging way.
  • How World Usability Day is celebrated in the Philippines.
  • The ways in which separate web interfaces for people with disabilities can create inequality.
  • How service design can improve urban planning.
  • How to get a UX job when you don’t have much experience, and what to keep in mind once you start working.

Our book review features Jim Lewis’s “Practical Speech User Interface Design,” and the “What’s News” column focuses on a related topic – the advances in voice recognition technology.

And last but not least, we’d like to introduce a new column, “On the Edge,” which will aim to push the boundaries of our profession. The column debuts with musings by Aaron Marcus on branding and user experience.


For more information about this issue, go to:

Read more about UX Magazine at:

For printed copies of the magazine or for PDFs of individual articles, please contact:


The Usability Professionals' Association is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. The organization provides its members with a wide variety of professional services. Through outreach the UPA:

  • Shares information about the skills and approach of usability professionals in meeting needs for usable products.
  • Acts as an advocate for usability in consumer, corporate and governmental software, products and web sites.
  • Educates the general public about the usability.

For more information, contact:

The Usability Professionals' Association
140 N. Bloomingdale Rd.
Bloomingdale, IL 60108-1017
email: office@upassoc.org
web: http://www.usabilityprofessionals.org

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