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Press Release

From Eye Tracking to Social Networking … User Experience (UX) Magazine 9.3

(Bloomingdale, IL: August 2010) – The August issue of User Experience (UX) Magazine, the trade magazine of the Usability Professionals’ Association, includes articles on a wide range of topics of currency in the UX field.  The cover story describes the most common misconceptions and poor practices associated with eye tracking, which have resulted in eye tracking having an undeservedly bad reputation. The authors attempt to clarify the proper use of the methodology and ensure its future relevance in the field.
Other topics tackled in this issue include:

  • Designing business applications for touch interaction
  • The ways in which usability and accessibility complement each other and should be considered in tandem
  • A new effective way of presenting usability findings via a “research expo”
  • The importance of usability testing in real-world contexts in which products will be used
  • Best practices in global usability research
  • Using social networking for user research and collaboration

Read more about these and other articles at:
http://usabilityprofessionals.org/upa_publications/user_experience/
For printed copies of the magazine or for PDFs of individual articles, please contact Nicole Tafoya, publications@usabilityprofessionals.org.


The Usability Professionals' Association is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. The organization provides its members with a wide variety of professional services. Through outreach the UPA:

  • Shares information about the skills and approach of usability professionals in meeting needs for usable products.
  • Acts as an advocate for usability in consumer, corporate and governmental software, products and web sites.
  • Educates the general public about the usability.

For more information, contact:

The Usability Professionals' Association
140 N. Bloomingdale Rd.
Bloomingdale, IL 60108-1017
email: office@upassoc.org
web: http://www.usabilityprofessionals.org

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