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European designers to meet in World Design Capital to promote usability and design

(Bloomingdale, IL: July 6, 2007) – The first European regional conference of the Usability Professionals’ Association (UPA) will take place in Torino, Italy, named the 2008 World Design Capital. Hundreds of designers and usability specialists are expected to attend.

“The UPA Europe 2008 conference provides a great opportunity to reinforce the importance of usability and user-centered design.  These are essential design concepts that European UPA chapters promote in industry, education and government.” said Michele Visciola, UPA European regional conference co-chair and President of the UPA Italy Chapter.

Visciola will co-chair the conference along with Silvia Zimmermann, the International UPA Director of Organizational Outreach and UPA Switzerland board member.

The conference will be held in Torino, Italy, in 2008, when the city will host a large variety of activities as the first-ever World Design Capital – a title it was awarded by the International Council of Societies of Industrial Design (ICSID).

The UPA Europe 2008 conference will focus on usability and design and is expected to take place in October or December 2008.  Designers, researchers and usability specialists from around the world will be invited to share and learn about innovative ways to design better products and experiences.

“This conference will demonstrate the design expertise and leadership within the various UPA chapters and usability practitioners throughout Europe,” said Zimmermann.

UPA chapter leaders will soon be invited to nominate UPA Europe 2008 conference committee members to help organize the conference.

The Usability Professionals' Association (UPA) is an international, non-profit, professional association with more than 2,200 members around the world. Since 1991, the UPA has served user experience professionals through local chapters, international and local events, publications, and special projects.  UPA members are specialists in designing and evaluating products to be efficient, effective, and enjoyable.  They lead the creation of international product standards and promote the value of usability practices in industry, government, and education.

The UPA has over 35 local chapters around the world including chapters in Asia-Pacific, Europe, North America, South America, and the Middle East.  The UPA also founded World Usability Day in 2005, which is observed each year.  In 2006, thousands of people celebrated World Usability Day by focusing on usability and design at hundreds of local events in 40 different countries.


For more information, contact:

The Usability Professionals' Association
email: office@upassoc.org
web: www.usabilityprofessionals.org


UPA Europe 2008:  www.usabilityprofessionals.org/conference/europe2008

Torino World Design Capital: www.torinoworlddesigncapital.it/portale/en/



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